Consumer Behavior

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Too Polished to Be Trusted: The Fall of the Curated Influencer

There was a time when we loved being influenced. When product recommendations felt like a tip from your most stylish friend, not a constant sales pitch in your pocket. But lately, something’s changed — and consumers are noticing. The curated influencer? She’s lost her sparkle.   The Spark: A Facebook Thread That Says It All Recently, in […]

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Consumer Behavior, Loyalty
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Beachside Buys: Why Vacations Turn Us Into High-Spending Consumers

Understanding the psychology behind vacation spending — and what businesses can learn from it Memorial Day weekend found me sitting on a beach in Destin, Florida, doing what consumer behaviorists do best: observing. What I witnessed wasn’t just people relaxing — it was a masterclass in vacation psychology and the invisible forces that turn ordinary

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Consumer Behavior, Consumer Insights
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The Return to Real: How Consumers Are Trading Influencers for Community-Based Recommendations

For the better part of a decade, influencer marketing has been the darling of the digital world. A single post from the right person could send a product into instant sell-out status. The industry exploded from $1.7 billion in 2016 to over $16 billion in 2022. Consumers didn’t just follow influencers, they trusted them —

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Consumer Behavior, Consumer Insights