The Loyalty Illusion: Why They Stopped Buying and You Didn’t Notice
I need to tell you something uncomfortable about your “loyal” customers. Some of them aren’t loyal. They’re just habitual. And...
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The Psychology of the Abandoned Cart: What Your Customer Is Really Telling You
Somewhere right now, a brand founder is staring at their Shopify dashboard watching their cart abandonment rate hover around 70%...
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She’s Not Your Target Customer — Why Brands Misidentify Their Female Buyer
I want you to try something. Pull up your brand’s customer persona document — the one your team spent weeks...
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Social Commerce Isn’t a Sales Channel — It’s a Behavior
I need to get something off my chest. Every time I hear a brand say they’re “adding social commerce to...
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Too Polished to Be Trusted: The Fall of the Curated Influencer
There was a time when we loved being influenced. When product recommendations felt like a tip from your most stylish friend, not...
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Beachside Buys: Why Vacations Turn Us Into High-Spending Consumers
Understanding the psychology behind vacation spending — and what businesses can learn from it Memorial Day weekend found me sitting...
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The Return to Real: How Consumers Are Trading Influencers for Community-Based Recommendations
For the better part of a decade, influencer marketing has been the darling of the digital world. A single post...
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The Psychology of Shopping: A Deep Dive Into Why We Really Buy
I’ve spent years studying something we all do but rarely think deeply about — shopping. As a consumer researcher...
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